‘Independent Copywriter’, Colin Corcoran (US), won Gold in the Advertising 2020 for his “FedEx ‘Gym’ Print & Poster Campaign.” He was tasked with helping FedEx’s recruitment department come up with a way to make package handling an enticing job. By re-positioning part-time package handler jobs at FedEx warehouses as “gyms,” FedEx makes unloading and loading […]
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